The name, the package, even the way you answer an email. It's all connected.

A brand needs an idea worth building around. Once you find it, every choice becomes a brand-building decision.

BRAND DEVELOPMENT / BRAND STRATEGY / CREATIVE DIRECTION / DESIGN / ART DIRECTION / NAMING

RXBAR Blueberry protein bar packaging featuring the ingredient list as the primary graphic design.
RXBAR Blueberry protein bar packaging featuring the ingredient list as the primary graphic design.

RXBAR

Groove Sports Nutrition

Nutty Hazel

Landscape establishing the sense of place that establishes a laid back emotional comfort zone for debt holders.

Southwood Financial

Natural Machine

BRUNT Workwear brand identity featuring the bold BRUNT wordmark and workwear brand design.

BRUNT Workwear

The Bettering Company cannabis gummy packaging featuring the brand identity, packaging system and animated emotions.

The Bettering Company

Twisted Alchemy

Northfield Mount Hermon

Old Style Beer and Chicago Cubs brand collaboration featuring custom packaging and promotional design.

Old Style Beer X Chicago Cubs

Thank you to the clients who trusted my judgment and to the many talented people I had the privilege of working alongside.

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