BRUNT WORKWEAR

Heritage wasn't an option. As a new brand, BRUNT couldn't lean on a century of craftsmanship or tradition. So we focused on what mattered most: making boots that worked. No mythology. No nostalgia. A brand built around the people who wear them.

BRAND DEVELOPMENT / CREATIVE DIRECTION / NAMING / ART DIRECTION

BRUNT Workwear boot featured against a repeating brand logo pattern.
BRUNT Workwear boot featured against a repeating brand logo pattern.
BRUNT Workwear email design featuring work boots, brand messaging and lifestyle photography.
BRUNT Workwear branded shipping box featuring the logo and “The Tools You Wear” tagline.
brunt workwear social media post utilizing distinctive brand identity.
brunt workwear social media post utilizing distinctive brand identity.
BRUNT Workwear brand stickers featuring logos and campaign messaging.
BRUNT Workwear boot featured with the brand’s repeating logo pattern and messaging.
BRUNT Workwear boot featured with the brand’s repeating logo pattern and messaging.
BRUNT-sponsored NASCAR driver Mason Massey
Brunt identity applied to a NASCAR sponsorship.

Design: Ryan Katrina

Motion Graphics: Lyndsay McCully

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