RXBAR

Our client had amassed hundreds of competitor bars and scrutinized every ingredient list.

RXBar’s ingredient lists told the whole story. It was the cleanest. “No B.S.” was already on the package, hidden in plain sight. We didn’t invent the message—we uncovered a brand.

700% growth year over year since the introduction of the new package design

From 5,000 to 25,000 points of distribution

Sold to Kellogg’s for 600MM

Graphic Design: Mike McQuade