TWISTED ALCHEMY

To become a consumer brand, Industry Juice needed an idea that could connect with both sides of the bar.

BRAND STRATEGY + NAMING + CREATIVE DIRECTION + ART DIRECTION

Twisted Alchemy cold-pressed cocktail juice packaging and prepared cocktail.

  • Fresh juice is essential to a great cocktail, but producing it at scale is slow, inconsistent, and wasteful. Industry Juice solved that problem for bartenders. But the name spoke only to the industry.

    The best bartenders are alchemists. They transform quality ingredients into something transcendent. We renamed the company Twisted Alchemy and built the brand around that artistry. Made for bartenders, designed to intrigue everyone else.

Twisted Alchemy bottle label featuring batch and freshness information.
Twisted Alchemy bottle label featuring batch and freshness information.
Twisted Alchemy bottle label and brand identity detail.
Twisted Alchemy bottle label and brand identity detail.
Twisted Alchemy cold-pressed watermelon juice bottles with prepared cocktail.
Twisted Alchemy cold-pressed cocktail juice product line.

Design: Brian Rau

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